Tuesday, 03 March 2020

9:00 AM — 4:30 PM

Registration

Location: Hyatt Regency Long Beach, Lobby

11:30 — 11:35 AM

Welcome Remarks

Location: Seaside Ballroom

Senior Editor, Technology,
JOC, Maritime & Trade,
IHS Markit

Eric Johnson

11:35 AM — 12:15 PM

It’s Still All About the Rates

Location: Seaside Ballroom

It’s nice to think of an environment where freight procurement decisions are based on a holistic matrix of data points, any one of which could be the trigger to go with one carrier or 3PL over another. But it’s 2020, and in reality shippers are still highly motivated by rates in those procurement decisions. That’s OK, especially given the plethora of rate visibility and benchmarking platforms to emerge in recent years. There’s also been new technology-backed models that allow shippers to book capacity in advance with a guaranteed contract in place behind it. This session will explore how a fixation on rates is not just normal, but it also can be strategic if coupled with informational and executional tools that allow data to be transformed into sounder buying decisions, whether on the spot or contract market. Three technology providers well-versed in how shippers and 3PLs think about these decisions across freight modes will discuss those dynamics, and much more.

Founder and Head Analyst, Logistics Trends & Insights

Session Chair

Cathy Roberson

CEO,

Xeneta

Panelist

Patrik Berglund

Founder and CEO,
Cargobase

Panelist

Wiebe Helder

CEO,
Leaf Logistics

Panelist

Anshu Prasad

12:15 — 1:00 PM

Is Visibility Data a Commodity?

Location: Seaside Ballroom

Founder,

Plug and Play Supply Chain,

Plug and Play Tech Center

Session Chair

Mike Zayonc

CEO

Terminal 49

Panelist

Akshay Dodeja

CEO and Co-Founder,
Youredi

Panelist

Jaakko Elovaara

Founder and CEO,

project44

Panelist

Jett McCandless

A decade ago, international freight visibility was a luxury shippers aspired to have. Now it’s a critical element of any global supply chain, with the nature of its utility changing from "where's my stuff" to "when will my stuff arrive" and "what is the condition of my stuff." This change in mindset is due in part to the ease with which shippers can access data around their cargo relative to years past. It's difficult to even calculate the number of distinct visibility providers in the market, but the reality is each one specializes in certain areas and is weaker in others. All aspire to be global providers of multimodal visibility, but to achieve that, they must work with fellow vendors or do the hard work of establishing integrations across thousands of carriers in different modes themselves. There's also the issue of how shippers want to receive visibility data and what they plan to do with. Most shippers tell JOC.com they ultimately would like visibility connected directly to their transportation management system, or provided in a seamless way with the services their 3PLs provide. Visibility providers have stepped on the gas in terms of forming partnerships with TMS providers and 3PLs to enable that environment. In this session, solutions providers in the visibility space will explore whether the data they provide or integrate is the differentiator, or whether the use of that data is the key in a competitive, price-sensitive space.

1:00 — 2:00 PM

Networking Lunch

Location: S-1 & S-7

Sponsored by:

2:00 — 2:20 PM

Taking Stock of Maritime Innovation

Location: Seaside Ballroom

Senior Editor, Technology,
JOC, Maritime & Trade,
IHS Markit

Session Chair

Eric Johnson

Founder and Director,
Thetius

Featured Speaker

Nick Chubb

Sometimes less is more, and sometimes more can create confusion rather than clarity. That certainly seems to be the case as it relates to global logistics and maritime technology development. A surge of venture capital investment in the industry has only exacerbated the issue. Companies know they need to evolve, innovate, and in some cases transform, but it can be overwhelming to understand where to start, which companies to scrutinize, and even which category of software is best suited to their needs. Nick Chubb, a former sailor turned thought leader on how technology can reshape the maritime industry, will discuss where and how investment into the space can drive tangible change. In 2019, Chubb founded Thetius, a research and consulting group that aims to channel digital investment in shipping into actionable results. Chubb is a prolific author and speaker on varied subjects, and will sit down with JOC Senior Technology Editor Eric Johnson to discuss how the industry can navigate this exciting, but tricky phase.

2:20 — 2:50 PM

Standards, What Are They Good For?

Location: Seaside Ballroom

Among the more interesting developments in the container shipping industry in 2019 was the formation of the Digital Container Shipping Association (DCSA), a nonprofit consortium of carriers eager to create consensus around core process flows and data formats to create standards where precious few have existed before. The DCSA made rapid progress, releasing its first standards within six months of launching, with more to come. The question hovering over this group, though, is whether these standards will have the impact they set out to achieve. Some technology providers insist that access to container line data is more critical than standards, while others believe standards among liner carriers could accelerate the development of digital products. Container lines participating in the DCSA believe creating standards would enable easier interoperability for their customers, thus allowing those container lines to develop products that could, in theory, be usable across multiple carriers. Because few shippers deal with a single carrier, this interoperability issue is key as it relates to whether the DCSA’s standards will be impactful or not. This session will explore these issues and more, including the roadmap ahead for the DCSA and the timeframe for broader industry input into the standards formation process.

Senior Editor, Technology,
JOC, Maritime & Trade,
IHS Markit

Session Chair

Eric Johnson

CEO and Statutory Director, Digital Container Shipping Association

Panelist

Thomas Bagge

Head of TradeLens,
IBM

Panelist

Marvin Erdly

CEO,
Chain.io

Panelist

Brian Glick

2:50 — 3:10 PM

Will Venture Capitalists Stop Caring About Logistics?

Location: Seaside Ballroom

It’s little secret that venture capital funding is the fuel behind a technological renaissance in logistics. First, there’s the money being funneled directly into startups — from early stage through nearly mature companies. Second, there’s the engineering and product development talent being drawn into the industry by way of this funding. And then there’s the ricochet response from incumbents, who are investing in technology at previously unseen levels to combat the threat of startups and to leverage their existing market positions. But there’s no universal agreement on where we are in the “VC loves logistics” cycle. Some believe VCs will only increase their exposure as their knowledge of the industry improves and their ability to ascertain pain-solving product investment improves. Others see warning signals that there could be a cooling off of VC logistics investment, precipitated by a recession or an overabundance of existing startups in a market that will remain fragmented. In this session, JOC Senior Technology Editor Eric Johnson will sit down with Julian Counihan, founder of the logistics-focused VC firm Schematic Ventures, to get a sense of where we are in the current cycle, what VC investment means to the broader industry, and where future investment is likely to be directed.

Senior Editor, Technology,
JOC, Maritime & Trade,
IHS Markit

Session Chair

Eric Johnson

Founder,
Schematic Ventures

Featured Speaker

Julian Counihan

3:10 — 3:30 PM

Networking Break

Location: Seaside Pre-Function

3:30 — 3:50 PM

Will Blockchain Ever Get Traction in Shipping?

Location: Seaside Ballroom

2019 was a conspicuously quiet year for blockchain in logistics, and perhaps rightly so. It felt overexposed as a topic of importance in 2018. As some have put it, blockchain-based solutions providers probably got a little out in front of their skies in trying to sell the liner shipping industry on a technology that few understood and even fewer were actually using. A year of quiet development under the hood was probably a good thing. In the meantime, the most prominent blockchain projects — from the Maersk-IBM TradeLens venture and CargoSmart’s and Oracle’s GSBN to smaller startups using blockchain as a vehicle for visibility and trade documentation — are trying to build community acceptance and traction. In that environment, 2020 represents the perfect time to chat with Nadia Hewitt, lead for blockchain and distributed ledger technology projects at the World Economic Forum, to assess how, where, and if blockchain will get traction in the container shipping industry. That’s no small question, for shipping is an industry notoriously slow to change. What benefits from blockchain will elicit the process change that has evaded previous attempts?

Senior Editor, Technology,
JOC, Maritime & Trade,
IHS Markit

Session Chair

Eric Johnson

Project Lead,
Blockchain and
Distributed Ledger Technology
World Economic Forum LLC

Featured Speaker

Nadia Hewitt

3:50 — 4:10 PM

A BCO View of Technology Investment

Location: Seaside Ballroom

Founding Partner,

Dynamo Ventures

Session Chair

Santosh Sankar

Logistics and Customs Specialist,
Orchard Custom Beauty

Featured Speaker

Audrey Ross

Shippers are under a constant barrage of emails and cold calls from software providers and 3PLs claiming they have the digital solutions to transform the shippers' supply chains. While shippers inevitably have problems to be solved, most have little budget with which to work, and have less time to devote to studying potential solutions and solutions providers in the market. In this session, Audrey Ross, customs and logistics specialist at Toronto based Orchard Custom Beauty, will explain how her company prioritizes investments in systems, what software categories she sees as solving her existing pain points, and what would make the interaction between systems providers and shippers more effective. Leading the discussion is Santosh Shankar, founding partner of Tennessee-based venture capital group Dynamo, which focuses on funding early stage supply chain- and logistics-oriented startups.

4:10 — 4:40 PM

The Plight of the Small Forwarder

Location: Seaside Ballroom

Perhaps no single party in the global logistics industry has had technology marketed to them more than small and medium-sized forwarders. These companies more often than not are pure service providers. Aside from offices, they generally own no assets. They compete in a highly fragmented space, generally on local expertise, deep ties to a specific vertical, or the effectiveness of their relationship-building capability. It’s rare that these SME forwarders win business based on technology. But the rise of the “digital freight forwarder” has created a new challenge. If forwarders with inviting digital storefronts can win business anywhere on the globe through their websites, small forwarders need to rethink how they invest in technology, to court the shippers and book the capacity they need to be successful. They also need to think about whether that technology helps them create service advantages over like-sized players, top global 3PLs, and the digital upstarts. This session will explore how two small Southern California-based NVOCCs view those decisions, as well as how a technology provider is aiming to provide the vast SME forwarding market with online tools to compete.

President,

Garner Enterprises

Session Chair

Hilary Garner

CEO,

Navegate

Panelist

Nathan Dey

President,

TSJ Logistics

Panelist

Tony Chen

Founder and CEO,

Qwyk

Panelist

Martyn Verhaegen

4:40 — 5:30 PM

Drayage Under the Tech Microscope

Location: Seaside Ballroom

Senior Editor, Trucking and Domestic Transportation,

JOC, Maritime & Trade,

IHS Markit

Session Chair

William Cassidy

CEO,

DrayNow

Panelist

Mike Albert

President and CEO,

MatchBack Systems

Panelist

Todd Ericksrud

President and CEO, RoadOne IntermodaLogistics

Panelist

Ken Kellaway

CEO, NEXT Trucking

Panelist

Lidia Yan

Once a largely overlooked part of the logistics landscape, drayage is now getting some long-overdue attention in terms of technology investment. A cadre of new startups, armed with millions of dollars in venture capital financing, are developing tools to better manage drayage operations, for both operators and shippers. Existing drayage providers, meanwhile, are leveraging the enhanced focus on their industry to innovate themselves and provide the industry with more digital solutions. Those capabilities include everything from creating easier interfaces to shipper transportation management systems, enabling street turns, fostering double transactions in terminals, and generally harmonizing terminal operations with landside drayage. While all this investment is welcome, it does create an environment that can be confusing for shippers. This session will dive into the many layered issues in drayage, and how technology might foster a better operating environment for carriers and drivers while improving data and efficiency for shippers.

5:30 PM

Closing Remarks

Location: Seaside Ballroom

Senior Editor, Technology,
JOC, Maritime & Trade,
IHS Markit

Eric Johnson

5:30 — 7:30 PM

Networking Reception

Location: Hyatt Regency Long Beach, Pool Deck

Sponsored by:

 

STATEMENT OF JOC CONFERENCE EDITORIAL POLICY: All JOC conference programs are developed independently by the JOC editorial team based on input from a wide variety of industry experts and the editors' own industry knowledge, contacts and experience. The editorial team determines session topics and extends all speaker invitations based entirely on the goal of providing highly relevant content for conference attendees. Certain sponsors may give welcoming remarks or introduce certain sessions, but if a sponsor appears as a bona-fide speaker it will be because of an editorial invitation, not as a benefit of sponsorship. Sponsorship benefits do not include speaking on a program.

11:00 AM — 5:30 PM

Exhibits Open

Location: Seaside Lobby